One of the most significant representative of zero-waste and slow fashion in Hungary is Alma Vetlényi.
Alma’s clothings are not only fashionable and original, but they also represent the philosophy of self-confident women. When designing her latest collection she went back to her roots, reviving those values that she has because of growing up in an artist family.
Thanks to their designing and tailoring pattern, the sustainable, environmental-friendly, and GOTS certified material - mostly tencel, felted wool, bio cotton and hemp – made clothings were created with as little waste as possible.
Based on Alma’s plans, the buttons on the clothes were made by Judit Lantos, a potter from Szentendre, and the printed motives on the patterned pieces came to life from the designer’s hand-painted aquarelles.
These pieces of clothes are very personal besides that they’re not bad for the environment.
Since the designer’s trademark is environmental awareness, for the birth of her clothes she cooperated with Pinkponilo, because we’re also experienced in zero-waste and slow fashion, and we work with sustainable and environmentally-aware materials. Anna Kudron gave a helping hand to Alma in choosing the right materials, but they still needed a few weeks of online searching, conciliation and material sample checking until the right qualities and colours that fit perfectly into the imagination of her collection arrived in Budapest. After that, we „moved into'' the studio with Alma and her colleagues to put together all the small pieces of the tailoring patterns, samples and all the local made accessories. Besides our studio, many other companies helped to create the collection.
The „Back to the roots'' collection has been presented at The Budapest Central European Fashion Weekend. It was amazing to see the results at the digital fashion show after all the hard work! We wish Anna a lot of luck for her challenges ahead!